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News, Happenings, Tips, & Resources

JUNE

25

2017

Adode Contribute - Delete Page

Adobe Contribute is still used by a number of clients for their website services.  It enables content management service (CMS) along with many other features.  A question commonly asked is how can a page be deleted from the hosting server through Adobe Contribute.  As long as the FTP access provides full/admin rights, you can use the following instructions:

  1. Do one of the following to find the page or file:
    • Browse to the page or file you want to delete.
    • Click the Choose button in the toolbar; then select a file and click OK.

Note: If Contribute cannot display the page or file you browse to, you’ll see the File Placeholder page. You can still delete the page or file, even though you can’t view it.

  1. Select File > Actions > Delete Page.

Note: This menu item is disabled if you do not have permission to delete pages on your website.

  1. Click Yes to confirm that you want to delete the file.
    Contribute deletes the page and displays the last page you viewed in the browser.

If for any reason this does not work, it may be an issue with the server or rights granted.  Check with your host server provided for details if the instructions do not work.

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MAR

14

2017

Anytime - Anywhere

There are many important decisions to make when starting up a business.  Whether the business should have a website is commonly asked.  Another question, is if the business should create a website now or later.  Sometimes to answer these questions, you have to answer other questions first, such as, will the business benefit by selling the products online?  Will the consumer be provided more information on what the business offers online?  Will the site create a better relationship with customers?  Does the business intend to advertise?  These are all great questions, and there are many more to considered when making a decision.  The first response and recommendation we offer is to register/purchase the domain.  Today there are many domain buyers, and getting the domain for your business name is best to obtain before the business is started so that it's available. Some of the benefits to having a website include the following: making it easier to purchase products sold, increasing popularity outside the local area, having a blog page for the company to attract consumers interest, increase marketing with links to other sites, and creating a bigger relationship with customers with feedback forms and emails accounts.

The biggest benefit we remind business owners, is having the business information and details offered anytime – anywhere.  The internet is online 24 hours a day, 7 days a week.  So even if your business is not open, the website will be.  In the modern age, people are using their mobile phones/smartphones more and more to browse the internet, find out about businesses, and even buy products and services (e-commerce).  So even if your website is just a short description of your business, it could help consumes find your location while they are on the move. This is especially important for restaurants, but is also a relevant consideration for all types of businesses.  If you ever have questions, please contact us.  We love helping businesses grow.

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NOV

5

2016

Tips for a Business Website

Here are some tips to improve your business website. Many viewers have visited business websites and have been annoyed at the simplest matter that could be avoided.

1. Shorten the Menu
Having a website with multiple items in the menu and submenu can make it difficult for a first-time viewer to navigate through. Depending on the type of website, it’s probably best to have less than 10 items in the navigation bar in the header. If you have more than that, you may want to shorten to make things easier to find and less confusing. It can also cause frustration when the viewer must press the back button because they could not easily locate the page he or she was searching for.

2. Place a Contact Number on your Homepage
Most times the viewer is looking for a business to provide a specific service they are looking for. Many times, once the viewer visits the site, he or she will look for the method to contact the business to ask a question or place an order. However, many business websites still today do not have a business contact number visible, which is considered a big mistake. Every business website should have their contact number visible to the viewer on the homepage! As a suggestion, the contact number should be placed on either the top right corner of the homepage or in the footer, which are the sections first searched when looking for the contact number. Having the contact number visible can help increase sales or services.

3. Include Business Hours
Similar to displaying the contact number, viewers will look the hours the business is open. Sometimes the viewer will look on social media, a google listing, but many times they will look for the hours on the website. Having the hours at least listed on the contact page will help answer the viewers question without having them getting annoyed or having to contact the business.

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MAY

22

2016

Squarespace VS. WordPress

Flexibility
Simplistically, WordPress is an open source platform and the codes are open to use and customize. So any developers / programmers can use WordPress to create their own tools, templates, and make changes. In 2015, approx. 23% of all websites on the internet are WordPress templates. The bad part is that plug-ins used can be really good or really bad. A developer may have to be paid to fix the site if a problem occurs. While Squarespace may not have very may designs or Templates to choose from, the plugins are supposedly good quality and your monthly fee pays for assistance. I am not sure how prompt the service is though.

Ease of Use
WordPress is known as a very powerful and flexible platform because a developer can modify the codes to do almost anything you want. You can also choose a different template design and keep most, if not all, the existing commentary. For anyone, it’s a great tool to use, but it takes a little more of a learning curve to create compared to Squarespace. Example – Windows Paint and Adobe Photoshop. However, if your just creating additional pages, WordPress is not that difficult.

Support
When it comes to support, WordPress has a massive community and “endless” amount of resources and tutorials to help you, but not a phone number to contact anyone, while Squarespace has a CS that you’re paying for, as I understand. With WordPress, you would need to contact a web developer or CS support with whomever your server rental is with if major troubles occur.

Maintenance
Like any blog created site, maintenance is always needed. WordPress will auto update, but plugins will need to be monitored and updated by choice. Supposedly, all Squarespace updates are tested and pushed to your website automatically.

Pricing / Ongoing Commitments
Excluding server cost, WordPress is at no charge (excluding the development of a personal template) while Squarespace is $18 per month ($96 per year) for an annual plan or $26 for month-to-month $312 per year. The benefit of the cost is the CS. The questionable part is, will you want to commit to either for a long period. The site is not interchangeable.

Conclusion, I feel there is nothing wrong with the program Squarespace, as long as you know everything you want before making the commitment. This goes for any blog site program, including Wix. But as developer, I recommend WordPress if your wanting a more professional site.

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NOV

13

2015

Tips for your Blog Site

As you probably already know, an instinctively smart blog site is one that will hold your audience’s attention and keep them engaged. But it’s not always about content quality, while it may play a huge factor. Sometimes, giving replies to loyal commenters or adding a section based on individual audience’s preference and behavior can keep them engrossed in your blog.

Great/Welcome the Visitor
Greet someone you just met with an introduction. Some use just a fist-bump, hi-5, or a “How the heck are ya?”. Taking it a step further, you can use some space on the sidebar that introduces who you are and what you and your blog do. Make this an ‘ad’ that makes it visible to new visitors only. You can also change it to make a ‘Welcome Back!’ or ‘Good to see you again!’ message for returning visitors.

Social Media Links
You want your new visitors to follow you and return. If your visitors came to your blog from Twitter, it makes infinitely more sense to remind them to Tweet your post or follow you on Twitter instead of any of the other options. To know where they were refered to your blog you can either use the plugins like Referrer Detector or WP Greet Box, or view the referring sites with google analytics.

Refer a Similar Post to Reader
Many blogs show a list of related posts to keep their audiences attention. That can be achieved with something like Yet Another Related Posts Plugin, which uses an algorithm to detect more posts related to the one the viewer just read.

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SEPT

7

2015

Website Built for Pleasure

What do clients usually want from website designers? Usually to have a website built to help sell more of their products or services. Most business owners know they need to also create a meaningful relationship with their customers and to help do this, the website designer has to assist in delivering value to their customers, build trust, and create an emotional connection. An effective way of achieving this is designing to delight/pleasure, which creates an responsive connection between the business and their customers. The Maslow’s Hierarchy is a great example as it illustrates a layer of design that is often neglected. It’s labelled as “missing” and generally that is true. The business and website designer focus on functional, reliable, and usable design, but pleasure isn’t something that gets much attention. Many website designer argue that the missing part should be split into two areas - visual design and pleasure. The website designer definitely focuses on visual design, as we should, but pleasure is often missed. The site provides pleasure when the site has helped the viewer and they had a great experience. This results in the client trusting the site and the business even more. When someone trusts the site, they will share with others. When someone shares with you something they trust, you’re more likely to trust what they like and use it. An alternative way of thinking about how to design to pleasure is to find out where people have anxiety and try to help them - solve peoples’ problems. If there is one thing that should be added to your businesses website or website designer’s next project, it is a design that pleasures the viewer.

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AUG

16

2015

Providing Live Support With LiveChat

LiveChat, aka live support, is a Web service that allows businesses to communicate in real time with visitors to their Web site. LiveChat is commonly used as an online marketing, live support, and web analytics application. LiveChat Software and was first launched in 2002. A lot of business owners believe that LiveChat is only good for websites attempting to generate ecommerce sales. By answering pre-purchase questions can definitely help generate sales from the chat operators pushing consumers to buy, but almost every website can benefit from this simple tool. A good example is a restaurant, which is trying to generate reservations and physical location visits. LiveChat can help facilitate those reservations and can assist with directions to the business location nearest the consumer. In addition, the majority of chat services will integrate with smart phones so even a business, such as a restaurant, can have an employee monitor the LiveChat. LiveChat is a low cost option that can produce noticeable results.

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JULY

03

2015

Content Marketing Ideas For Your Website

A common question that is asked – What else can I write on the website or blog to attract consumer attention? After reading multiple sites on different ideas that can increase the traffic to the website through content marketing, I discovered multiple suggestions that others are utilizing that might be useful. Most of them you may have already known of, but there may be some new ones that you can try. Below are just some of the content marketing tips I’ve read about that may be useful. It doesn’t hurt to try. 1. Write a blog post responding to a controversial article or video in your niche 2. Use Ubersuggest to find different keywords or phrases for your next blog post 3. View your websites analytics to see your top 3-blog posts and write a follow-up post for each one 4. Subscribe to relevant subbredits (areas of interest) to view what topics are trending in your industry 5. Join private Facebook groups in your niche to see what topics your audience may be interested in 6. Write a blog post about a popular movie that relates to your specific audience or industry 7. Compile a list of inspirational or motivational quotes your readers would enjoy for your blog posts 8. Recycle some of your old articles into recent blog posts 9. Put your URL or website name on all the original photos you use on your blog; this way, if they get pinned or shared, you’ll be sure to retain credit 10. Write a post predicting trends in your niche or industry. Were any of these ideas helpful to you? What would you add to the list? Contact us and share your thoughts.

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JUNE

02

2015

Improve Your Websites Google Ranking

With this saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it is becoming increasingly difficult for businesses to be noticed online without paying Google for the privilege. Google’s algorithm, which calculates the rankings of websites, can seem like an enigma, changing over 500 times a year. However, the biggest factor in determining Google’s rankings tends to be based on those little blue links that you see on almost all websites. Imagine Google as the Internet’s polling station, counting the votes from all the links that it finds on the web. Unlike in your typical democracy, where one person has one vote, Google gives more weighting for votes from authoritative, relevant websites. Unfortunately, there are no quick and easy ways to make your website get more links or turn up on the first page of a Google search. The following are 10 strategies that can help: 1. Pool your votes (This can be easily implemented by using a permanent redirect from one of the pages to the other), 2. Provide testimonials, 3. Offer discounts, 4. Donate to charity, 5. Volunteer your services, 6. Locate references without links, 7. Book speaking engagements, 8. Create a superior product or service, 9. Sponsor photo contests, and 10. Target the right keywords.

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APR

02

2015

Mobile-Friendly Sites Now Rank Higher

If your website traffic plummets suddenly, you can blame it on "Mobilegeddon." Google, which dominates online search, is launching an algorithm to favor sites that are "mobile-friendly." This means that people who use Google to search on their smartphone may not find many of their favorite sites at the top of the rankings. Sites that haven't updated could find themselves ranked way lower, which in turn could mean a huge loss of business. Search giant Google, which comScore Media Metrix estimates has a 65% market share of U.S. Internet searches, wants sites to load quickly and be easy to navigate on a mobile phone. Google is doing this because it wants consumers to "find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens," Google said in a statement. The update will not affect results from desktop searches. Google's last big algorithm update, code-named Panda, impacted "11% of all search results," says Danny Sullivan, the editor of the SearchEngineLand website. "It was a big shake-up, and this one could be even more dramatic."

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MAR

12

2015

The Most Used CMS in th World

WordPress has a reference list which tops any of the other candidates when enterprises select new content management systems. It is used by BT (formerly British Telecom), CIO.gov, National Geographic and Nokia just to mention a few and has everything you need in terms of security and scalability. It now actually powers around 17% of all “top 1 million sites” according to Wikipedia. Finally, WordPress is open source and can be downloaded and used free of charge.! WordPress has many strengths including the following: It has a strong, global and vibrant community, The user interface is comparatively easy to use and widely localized, Despite the fact that it has so far flown below the radar, it already has references in all industries, A wide-ranging list of modules, including for mobile, which is matched in numbers only by SharePoint, and tend to be cheap to implement and host. However, WordPress is not perfect. While WordPress deserves a place on most CMS selection shortlists, it is far from perfect either. Keeping up with the frequent upgrades and making sure plug-ins and customizations still work tends to be an underestimated task among WordPress customers. Extensibility may be the biggest strength, but to many enterprises it is also the biggest weakness as the inexperienced developer and webmaster can easily turn WordPress into an unmanageable black hole and leave you stuck on an old and potentially insecure version.

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FEB

07

2015

Benefits of a Website for Your Business

The benefits of a website are quite numerous, as many of you already know. Nevertheless, every once in a while I still come across a small business owner, usually a solo service professional, who still doesn’t have a website. Usually they know that they need one, but just haven’t gotten around to getting one set up. Sometimes the impetus we need to get something done is to remind ourselves of why it’s important in the first place. In this case, there are quite a few benefits: prospective clients can find you, prospective clients can learn more about you, you can convey your credibility, you can showcase your solutions, you can share your expertise, generate leads, serves as a hub for your social media profiles, and collect contact information from people interested in your services. However, having a website doesn’t mean that you should have just any website. Let’s face it, some sites just don’t look good! If you’re interested in starting a website for your business or having it redesigned, we can help!

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JAN

06

2015

What is a Responsive Web Design

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market, but sometimes a fixed design is more preferred.

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JAN

01

2015

Business Logo Before Starting Website

Make Sure You Have A Business Logo Before Starting Your Website. You’re planning to start a website for your business, but you don’t have a logo yet. So you try to find one, something free or cheap; something that free service logo websites can give you in a matter of minutes. True, you can choose your own design and personalize it, but somehow, it won’t be what you really have in mind. This will cost you a lot in the long run. Most website owners decide to go with the cheaper alternative when it comes to logos for their businesses. What many do not realize, however, is that they end up spending money for something that’s not guaranteed to give them the results they expect. Since you are trying to build an online presence, it is important for you to start strong. A logo is seen as the representation or symbol of your company. It is one of the first things that viewers notice when they visit your website. It is also the main thing that consumers associate with your business and products. Without a logo, your company will not have its own identification. When getting your logo, make sure that it has a unique identity, quality, and easy to target specific audience. Going for a professionally designed logo may mean spending a little more than you have expected, but the gains you’ll get in return will make it a good invest.

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